This Week in Social: Twitter Special

By Liam Foy

New Twitter Layout

Twitter has announced a major redesign to their Smart Phone and computer apps. These new apps will be, according to Twitter, “A faster, simpler way to stay close to everything you care about.” There two main new features are the @mention section has been renamed “Connect” and the “Discover” section. The “Discover” section allows users discover things based on interests, current location and what’s happening in the world.

More on the Twitter design changes are available on our blog.

Twitter Brand Pages

Along with the redesign of the Twitter layout they have enhanced profile pages that help brands create an even more compelling destination on Twitter. Now, the profile page does more to help you make an impression with a large header image for displaying a logo, tagline, and any other visuals. There is the ability to control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. Currently brand pages are only available to selected partenrs such as Coca-Cola, Heineken and Disney Pixar.

Read more on the Twitter advertising blog.

Embedded Tweets

Embeddable Tweets are a new way to add any weet to your website just by copying and pasting a line of code. Your website visitors will see a Tweet that focuses on the content by surfacing the conversation and media. Visitors can follow the author with a single-click, and reply, retweet, or favorite the Tweet without leaving the page. If you have a WordPress or Posterous blog you can also embed tweets easily.

For help embedding Tweets visit the Twitter dev blog.

Twitter Self Serve Ads

Following on from last week’s post about Twitter’s self serve ads, Twitter have announced that they will be coming “early next year”. The platform will allow advertisers to purchase products like Promoted Tweets and Promoted Accounts on a cost-per-engagement or cost-per-follower basis. Prices for ads on Twitter are said to range from $2.50 to $4 for every follower associated with a Promoted Account, and $0.75 to $2.50 for every engagement (being a click, favorite, retweet or @reply) associated with a Promoted Tweet.

More on this available on MediaBistro.

In other news…

Okay, so we have slightly lied and said this was a Twitter special but there have been other stories, this week in the world of social media. The first of these is Facebook orientated, with them announcing that the “Subscribe” button for websites which will is “a social plugin any site can add to give visitors the option to subscribe to contributors in one click” (Facebook Blog). The Subscribe button for websites works just like the subscribe button on Facebook, once clicked the user will begin seeing the public posts of the person they have subscribed to in their News Feed. If you’d like to see some examples of it being used at the moment click here.

Facebook Timeline has been on the back burner for a couple of months after it was first announced at the company’s f8 conference in September. Now Timeline is being made more widely available, Facebook have made it “available to people in New Zealand and will then roll it out more broadly in the near future” (Facebook Blog). If you’ve received Timeline but are unsure what it’s about or what to do with it we wrote a blog post earlier this week explaining some of the features.

This post was written by Liam Foy

As Head of Client Services, Liam ensures that all of his clients’ strategies are on track, delivering ROI and coming up with new ideas to drive them forward. Beer makes him tick, reading, learning and drinking it.