Best Uses of Facebook Timeline for Brands

By Liam Foy

Unless you have been living under a rock, you probably know that Facebook changed their brand/fan Pages over to the new Timeline format on Wednesday. If you didn’t know click here, to read about all of the updates.

Some of the executions are really impressive, including founding documents, early advertising, news clips, and photos. It’s as if dozens of little corporate museums have just launched on Facebook. For a long time Facebook has been a way to make connections with your consumers, it’s now just taken the giant leap to become a powerful story telling medium. Here are a few of my favourites:


Red Bull

Okay, so Red Bull have always been impressive when it comes to their social media and the change over has given them a chance to spread their wings more. They have used their Timeline so cleverly, and incorporated a game into it. The first clue is the image above, if you fancy having a go at the game go to the founding date of Red Bull and look for the clue.


New York Times

The New York Times are utilising the milestones and highlights feature. They are truly telling their whole story dating all the way back to 1851. I think my favourite post is the Lincoln assassination post, which is casually called an “Awful Event”. To see more of the New York Times’ history, visit their Timeline.


Subway are using their Timeline in a similar fashion to the New York Times, by this I mean telling their whole story. I like how you can go through their whole Timeline and see what years certain subs came out, store milestones and photos of Fred DeLuca and Peter Buck as their company grows.

Old Spice

Where to start with Old Spice…Basically their Timeline is all about the novelty value. The “story” of Old Spice may make no sense to you if you believe everything you read on their Timeline. Did you know that  “Captain William Lightfoot Schultz invents Old Spice on a ship with his shipmate Rogue Stallion — a one-eyed Australian ninja leopard — when they accidentally mix space rocks, tank weaponry, a race-car spoiler, cool sunglasses and a vampire fang.” Well these are they types of back dated posts you get on the Old Spice Timeline, and I love it!

What is your favourite brand Timeline?

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This post was written by Liam Foy

As Head of Client Services, Liam ensures that all of his clients’ strategies are on track, delivering ROI and coming up with new ideas to drive them forward. Beer makes him tick, reading, learning and drinking it.