Social Media from the Frontline: Joel Windels

By Rob McNair

Welcome to the latest “Social Media from the Frontline”. This time, we hear from Joel who is a Community Manager at Brandwatch. If you fancy getting involved in our next Frontline drop us a tweet @mycleveragency.

NAME: Joel Windels

COMPANY: Brandwatch

ROLE: Community Manager





As the community manager for Brandwatch, I’m responsible for making sure our web presence is what we want it to be. My background is in gaming and writing, and I’ve always had a bit of a thing for social media. It’s fun working in an industry that’s going places, and social media really can bring out the best in people.


I like how ahead of the curve social media can be. Fabio Capello has resigned? Yeah, I Know. Whitney Houston is dead? Already read that.

There are some good blogs and people out there. Obviously Mashable is the place to read the biggest stories, but making sure you maintain a healthy network of social media figures on Twitter means you get all the latest interesting thought pieces and articles regardless of where it is posted. Some good company blogs to read are Freestyle Interactive’s, Content & Motion’s and DDB’s.


Seeking follows and likes for the sake of it really wind me up. Social media metrics can be a headache at the best of times, but pleas to get more followers and initiatives like #TeamFollowBack are shallow and worthless. Anyone who labels themselves as a ninja or a guru in an industry less than five years old also has a habit of getting on my nerves. We’re all learning; no-one’s earned the right to be an expert just yet.


Knowing and understanding what people are saying about you and your company is very important, especially for bigger brands. Keeping an eye on the major social networks to keep you finger on the pulse is essential. Another tip is to make sure you’re promoting yourself properly, and that you’re involved in the right kind of discussions, and contributing interesting and valuable content.

Think cats. Lots and lots of cats.


We’re well and truly still in the infancy of a truly giant change in how humans interact. Despite decades of science fiction forewarnings, it turns out that it wasn’t to be Governments that harvested our data and tracked our every action, rather it is us lot that actively chooses to broadcast it. We’ve accepted private companies into our lives, and information has become power in a very real sense. It’s very likely that Twitter and Facebook are here to stay, and I think the mobile evolution of the internet will continue.

It’s not difficult to envisage a future in which anyone and everyone can be online anywhere in the world, with constant access to free resources and tools that will essentially become a new form of human interaction. In much the same way as almost half our products now have a microchip in them, I can imagine a world in which almost every device we own is connected to the internet in some way. The future of social media is a fascinating, wonderful, mind-boggling and scary thought, and one well worth considering.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.