This Week in Social: Google Analytics Captures Value Of Social Media, Twitter Update Tweetdeck, OMGPOP Bought By Zynga

By Rob McNair

Google analytics now captures the value of Social Media

This week Google have announced an update to their analytics, and it’s going to benefit all of us social media marketers! Now we can help prove (to clients especially) the ROI of social. There are several areas to the new analytics, a full update of all the analytics can be found here. The new reports bridge the gap between social media and the business metrics you care about allowing you to better measure the full value of the social channel for your business.

Are you a fan of these new analytics?

Twitter update Tweetdeck

Yesterday, Twitter release a new version of TweetDeck. Yeah some of you may be sceptical as the last update didn’t go down to well with anybody really. We assure you that this update has some great new features:

  • List Management – you can now create, edit, and delete lists directly in the app. There is even a dedicated ‘Lists’ button on the toolbar, convenient, eh?
  • Activity and Interactions – A new Interactions column, available under the Add Column button, is like an enhanced Mentions column. It shows not only all of your mentions, but also alerts when you have been followed, added to a list, retweeted or favorited
  • Media Previews – You will now see a small preview of images and videos under the related Tweet
  • RT & Edit – Twitter have replaced “Quote” with “Edit & RT,” which lets you edit the Tweet before sending

Do you like any of the new features? Or do you wish Twitter went back to the old version?

Facebook Now Suggests Friends to Add to Acquaintance List

Tired of seeing posts from certain Facebook friends, but don’t have the time or heart to add them to your Acquaintance list? Facebook unveiled a new suggestion tool on Wednesday that helps clean up your News Feed by suggesting which friends you may want to see fewer updates from. The site will suggest adding some friends to your Acquaintance list to get fewer updates from them in your News Feed, based on how often you interact with certain users on Facebook.

Are you going to add people to acquaintance lists? 

OMGPOP bought by Zynga

Social gaming sensation ‘Draw Something’, created by OMGPOP, was bought this week for over $200 million by Zynga 7 weeks after it was first released for iOS and Android. Draw Something was downloaded 35m times, and on the day the acquisition was announced (21 March) it had 13.3m daily active users, 4.8m more than Zynga’s most popular social game Words With Friends. The game is a definite craze, but OMGPOP has worked hard to become an overnight success. The company was founded in 2009, and released 35 social games before Draw Something.

Have you been playing Draw Something?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.