This Week in Social: New Facebook Brand Pages, LinkedIn Follow Button, Facebook Rolls Out Real-Time Insights

By Rob McNair

New Facebook Brand Pages

After weeks of speculation, Facebook has finally launched their new brand Pages, the change came hours before the start of Facebook’s first ever marketing conference. As expected Facebook transferred over to the Timeline styling, that was originally rolled out for personal profiles in September. The main changes that have happened are:

  • Cover photo
  • Can’t change the default landing tab
  • Admin Verification
  • Pinned Posts
  • Private Messages to Brands

If you would like to know more about all of the change, read our blog post on it.


LinkedIn Follow Button

Starting this week, companies will be able to add a ‘Follow’ Button, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn. Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.

Read more on the LinkedIn blog.


Facebook rolls out real-time insights


No longer will you have to wait 48 hours to see how your Page posts are performing! Instead, it will take a matter of minutes, 5 to 20 to be exact. It will open new tactics for marketers who will be able to promote well performing Page posts with ads. Maybe this is another way that Facebook are able to drive people to the ad platform?

Read more on the fast insights here.


Twitter puts promotional tweets on mobile

Twitter has announced that is it going to put Promoted Tweets in the timeline of its Android and iPhone apps. The system will be tested with a handful of users before being rolled out, with advertisers to get the web and mobile based promoted tweets as one package, instead of being sold separately.

Read more on the Twitter blog.


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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.