This Week in Social: Facebook Adds Two Charts To App Insights, Tumblr Adds Facebook Timeline Integration, Instagram Comes To Android

By Rob McNair

Facebook Adds Two Charts To App Insights

Facebook continues to expand the information available in its insights for applications with the addition of two new charts: growth accounting, and triangle heatmap. The growth accounting chart delivers data to developers on changes in active users over time, including installs, uninstalls, active users who are no longer active, inactive users who began using the app, and retained users. The triangle heatmap, available for apps with more than 25,000 monthly active users, displays how new users engage with the apps over time, enabling developers to detect patterns and adjust their apps and content accordingly.

What do you make of these new app insights?

Tumblr Adds Facebook Timeline Integration

Tumblr has joined the Facebook Timeline integration bandwagon. Tumblr users can adjust their blog settings to share posts on their Timelines. If you already have your Tumblr linked to Facebook, you’ll be get a notification that says, “We’ve improved Facebook sharing. Upgrade now.” Your Tumblr posts will now be grouped together on Timeline — just like Spotify songs, Pinterest pins and Foursquare checkins — making Timelines easier to navigate.

Have you integrated Tumblr with your Timeline?

Twitter goes after spammers

Twitter filed suit in federal court in San Francisco this week against spammers. The suit goes after tool providers “that willfully encourage and enable the distribution of spam on Twitter.” Following in the footsteps of other industry leaders who have used similar legal tactics in fighting spam, an announcement on Twitter’s blog today shared this most excellent news: Twitter is going after spammers.

Instagram comes to Android

Since Instagram’s iPhone app hit the App Store in October 2010, Android users have been patiently awaiting a version for their phones. That day has finally come: Instagram for Android is now available for free download over at Google Play, Google’s store for apps, ebooks and other media.

Have you already downloaded Instagram for Android?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.