This Week in Social: StumbleUpon Hits 25 million Users, Twitter Updates Its Mobile Apps, Google Adds A ‘Share’ Button To Google+

By Rob McNair

Facebook Tests Smaller Version of Trending Articles

Facebook is testing a smaller, less invasive version of the “Trending Articles” insert that began appearing in some users’ News Feeds earlier this month. Now, instead of displaying a vertical block of stories between three and six, users see just one headline accompanied by a thumbnail, source, introductory text and the name(s) of the friend(s) who have already read it. To see more Trending Articles, users can click an arrow in the upper-right hand corner. The change will undoubtedly result in less engagement but it does economise space in the News Feed.

Are you a fan of Facebook’s Trending Articles or do they annoy you?


Twitter updates its mobile apps

Twitter has updated its iPhone and Android apps, tweaking the design and adding a number of improvements to the mobile version of the service. Amongst the new enhancements: the addition of a ‘Discover’ tab to the app, improved search functionality, and push notifications for Interactions. Thursday’s update brings the ‘Discover’ tab from Twitter on the web to its mobile app. Much like the web version, the Discover tab lets you know what tweets people you follow have favorited or retweeted. The tab also lets you know if someone you follow has decided to follow a new person or add a new person to a list.

Do you like having the ‘Discover’ tab on your mobile?


Google Adds a ‘Share’ Button to Google+

The new button enables website operators to more easily encourage visitors to spread content among connections on Google’s social network. It’s the latest step in integrating the social network with content across the web. The Share button joins the already existing +1 button, which enables Google+ members to indicate that they like a page or an article. Click here to get the Share button.

StumbleUpon hits 25 million users

StumbleUpon passed the 25 million user mark earlier this week — that’s about one million users every month since it announced it had reached 20 million users in October. The discovery service has existed in some form since 2001. It accepted its first round of funding in 2006, was purchased by eBay in 2007 and became independent again in 2009. At that point, it had about 5.5 million registered users. It’s been growing at a lightning rate since, nearly quadrupling its user base in three years.

Are you are regular stumbler?



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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.