This Week in Social: Facebook Offers Are Here, Spotify Launches iPad App, Facebook Adds Action Links

By Rob McNair

Facebook offers are here

Facebook Offers are a great new way to drive people to your offline business and to engage with your online customers. Facebook Offers encourage people to talk about your Page when your offers are shared between friends. Offers are free for admins to create and share but are only available to a small number of local business Timelines. We think it’s a great move to get more people talking about your business and gaining exposure to those extra few people.

Have you used a Facebook Offer? How successful was it for you?


Spotify Launches iPad app

Music streaming service Spotify has today launched its first native iPad app. Effectively a larger version of the Spotify iPhone app, it comes with retaina graphics suited for the iPad and AirPlay integration. As it is optimised for the iPad, the Now Playing screen shows cover art from Spotify’s catalogue of 18 million songs in high-definition. In addition to looking stunning, the app also adds a dedicated inbox icon so you can view messages from your friends quickly and easily.

Have you got the app? What do you think of it?


Facebook launches ‘two filter’ Instagram

One month after its $1 billion acquisition of Instagram, Facebook has added filters to one of its apps. Users of Facebook’s app for non-smartphones, “Facebook for Every Phone,” can now tweak their photos with Sepia or Grayscale filters similar to those Instagram offers. Instagram had nothing to do with the new feature, a Facebook spokesperson told Inside Facebook. Rather, the apps were developed at an employee hackathon.

Are you using Instagram on a non-smartphone? What’s it like? Does it work well?


Facebook adds action links

Facebook announced Wednesday it has added yet another way for friends to interact with your Timeline: “action links.” Instead of just Liking a post about a recipe or product, say, you can now hit “Save this Recipe” or “Fave this Product” in Open Graph apps. When a friend checks in on Foursquare and the checkin is added to their Timeline, you can remind yourself to visit that location by hitting “Save this Place. In a similar fashion to the Facebook offers, this can create great exposure for your brand no matter what they do, just remember to use the Open Graph to your advantage.

What do you think of the Action Links?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.