This Week in Social: Facebook Tells Brands % Users Who See Posts, Obama Answers Twitter Questions, Start Google+ Hangouts From Your Android

By Rob McNair

Facebook tells brand the % of users who see their posts

Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts. The feature, which also includes a breakdown of organic and viral responses, comes as Facebook begins to provide more analytics to advertisers and brands looking to track their ROI across the social network. I think this is to encourage ad spend, if you are a brand and you are not buying ads and only reaching 10% of your audience then Facebook offers you the ability to reach a higher percentage via the Reach Generator.

Has this been beneficial for your brand’s timeline?

Facebook release insta-clone


Less than two months after Facebook announced it was acquiring Instagram for $1 billion, they’ve released an iOS app that looks and functions almost identically to Instagram’s. Facebook Camera, which is now available in the App Store for free, improves upon the photo capabilities offered by Facebook’s primary app for iPhone and iPod touch. Like Instagram, your friends’ latest photos are displayed in a single scrolling feed. You can also now simultaneously upload multiple photos to Facebook.

Did Facebook buy Instagram to try and remove the competition? What do you think?

Obama answers Twitter questions

President Barack Obama is no stranger to Twitter; he held his first Town Hall on the micro-blogging network, at the White House, complete with Master of Ceremonies Jack Dorsey, just under a year ago. Yesterday, with his re-election campaign getting into gear, Obama decided to respond to a few questions via Twitter while in Iowa and this time, it was his fingers on the keys.

Start Google+ Hangouts from your Android

Google just rolled out an update to its Google+ Android app, revamping the layout of the “stream” with bigger photos and less white space. Another highlight is that users can now start video chats (hangouts) right from their phones. Now when users launch the app, they’ll be brought right to their stream instead of a sparse menu of options that’s heavy on the white space. To navigate, simply touch the stream icon (the “house”) in the top right corner. That brings up a menu that slides in from the side, just like Facebook’s app.

Have you started a hangout from your phone? What do you think of them?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.