This Week in Social: Schedule Posts On Facebook, Set Admin Roles On Facebook, Redesign

By Rob McNair

Schedule posts on Facebook

Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute intervals. From your Page’s sharing tool:

1. Choose the type of post you want to add to your Page

2. CLick the clock icon in the lower left of the sharing tool

3. Choose the future year, month, day, hour and minute when you’d like your post to appear

4. Click Schedule

Readers: Is this going to make your life easier? Will you stop using Hootsuite?


Set Admin Roles on Facebook

Facebook this week gave administrators of Pages–its online offering for businesses and organisations- new security capabilities. They can now delegate restricted administrator rights to other people. Facebook detailed the changes on its Admin Roles page, including the five new roles (listed in order of greatest to least access rights): manager, content creator, moderator, advertiser, and insights analyst.

Readers: Do you think it makes any difference having different admin settings?’s Redesign

Link shortening and tracking service got a major makeover on Tuesday. It offers a slew of new features to help make link sharing more dynamic from bookmarks and profiles, to its first-ever iPhone app. Although the new tools will surely add more depth to the service, the layout has left many of its most dedicated users confused about how to shorten a link. I may not be confused about it but I’m certainly not a fan, just yet anyway. I think it’ll be just like any Facebook update, people hate it until they use it for a while and then get used to it an accept it.

Readers: What do you make of the redesign?


Facebook rolls out ‘Trending Videos’

Facebook users have encountered “trending articles” popping up in their news feeds for the past few weeks. This new feature highlights articles that are popular with your friends, ensuring you don’t miss a hot story because it gets pushed down to the bottom of your feed. Now, Facebook is reportedly doing the same with viral videos. A new “trending videos” feature is being rolled out to some Facebook users.

Readers: Do trending articles annoy you? Do you think trending videos is a good idea?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.