This Week in Social: Facebook Tests Pinterest-Esque Design, Twitter Rolls Out Targeted Tweets, Nike To Run Real Time Ads On Twitter

By Rob McNair

Facebook test pinterest-esque design for app activity


Facebook is testing a new layout for Open Graph app stories that look reminiscent of one of the most popular apps out there: Pinterest.The new design gives app stories a little more face-time on your News Feed, and gives you the ability to do things like comment or like a particular element of a story. Photos of each are displayed in a Pinterest-like grid on the screen, and buttons below each allow you to comment of or like each individual photo.

YouTube rewards channels for subscriber milestones


YouTube launched a program Thursday to reward channels that surpass 1 million or 100,000 subscribers. Dubbed YouTube Partner Rewards, the program just honoured its first batch of channels: nearly 80 channels with some 1 million subscribers each and more than 1,400 channels with at least 100,000 subscribers each. Those channels, which will receive a gold-plated play button, gift cards or camera cases, have a combined 500 million subscribers and 251 billion views.

Twitter rolls out targeted tweets

Twitter has rolled out an enhancement to Promoted Tweets that lets advertisers target a subset of users. Called targeted tweets, the feature lets advertisers send tweets to specific audiences without tweeting to all of a brand’s followers. Promoted Tweets already has that feature, but the difference is now a marketer doesn’t have to first send the tweet to all of its followers. Advertisers using targeted tweets can segment by location, devices and platforms.

Nike to run real time ads on Twitter

Nike aren’t an official sponsor of the London 2012 Games but they are set to gate-crash the party by running a series of real-time Olympic ads on Twitter. The indirect approach to Olympic marketing will see the sportswear brand post spontaneous comment about key matches, such as from its Jordan brand whilst the team USA basketball team is playing. This approach to the Twitter ads forms part of Jordan’s #riseabove campaign. Read more on our blog post.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.