This Week in Social: Facebook Launches Social Events Calendar, Facebook Wedding Feature, Twitter Launches Age Verification For Brands, Digg Sold

By Rob McNair

Facebook launches Social Events Calendar

Facebook has been the place many people use to invite friends and family to special events for a long time now. The catch is that those invites are very easy to miss for a lot of users, meaning they don’t get to participate. Facebook has finally launched a redesign for Events adding a Calendar View to the mix making it much easier to see an event coming in advance. The redesign started as a Hackathon project a year ago and will replace the old Events for all users over the next few hours. You’ll access the new look the same as before, through the” Events” link in left-side navigation menu of your home page.

READERS: Is this going to make it easier for you to navigate through your events?


Facebook highlights wedding with new feature


Sometimes it can be easy to miss a friend’s engagement or wedding announcement on Facebook’s News Feed. So the social network has decided to do something about this. Facebook announced today a new feature called “Weddings and Celebrations.” Similar to the birthday feature, the weddings and celebrations feature shows friends’ status on the top right-hand side of the page once they change it to “married” or “engaged.”


Twitter Launches Age Verification for Brands


Twitter has developed a system for obtaining ages of followers, a particularly significant concern for alcohol brands. Until now many booze brands have simply included a note on their account profile stating that followers must be of legal drinking age and to “Drink responsibly.” According to Twitter, the firm has worked with social media management firm Buddy Media to come up with a more robust answer to the age-proofing question. Brands including Jack Daniels’ @JackHoney, Jim Beam’s Skinny Girl – @SkinnygirlCKTLS – and MillerCoors’ Coors Light and Miller Lite – @CoorsLite and @MillerLite – have tested the system in the past month. The feature works in a similar way to the standard website age verification systems used for liquor brand websites, but incorporates a Twitter-centric element.


Digg bought for a measly £500k

On Thursday, Digg, the once-hugely popular social news site, sold to startup incubator Betaworks for $500,000, according to The Wall Street Journal’s sources. The $500,000 figure is absurdly low for a company that raised $45 million in investment from some of Silicon Valley’s biggest names, but it wasn’t just a cash deal. Equity in Betaworks was also part of the deal. The bottom line for Digg is that Reddit won. Digg’s mechanisms were too easily gamed, and shrewd users abused the rules and concentrated too much power in their own hands. Reddit, by contrast, is governed by a “karma” system.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.