Social Media from the Frontline: Joe Turner

By Rob McNair

Welcome to the latest Social Media from the Frontline. This time we chat to Joe, who is Marketing Officer for the TEDxSalford event. If you fancy getting involved in our next Frontline, drop us a Tweet at @mycleveragency

NAME: Joe Turner

ROLE: Social Media Officer






Tell us about yourself:

My background is in music journalism where I have worked freelance for a number of publications and websites. I am still relatively new to the social media game but I am currently working on an internship at TEDxSalford where I am taking advantage of the opportunity to put my skills into action. The question “What’s next?” is always on my mind, and the new challenges in the constantly developing world of social media makes it an exciting and enjoyable field to work in.

What do you like about social media?

It gives both everyday people and businesses a voice and when used correctly this voice can be powerful, inspirational and mutually beneficial for customers and businesses alike.

What don’t you like about social media?

The ease at which this voice can be abused. As a result of the sheer scale of social media it has become a whole new monster to police.

Do you have any social media tips you’d like to pass on to our readers?

I like to refer to what I call the three C’s of social media: connect, communicate and curate. Be social, build new connections – and you never know, one day this person could be a new employer or business link. Engage in conversation and share media that you think like-minded individuals will find value in.

Where do you think social media is going? Do you have any predictions?

It is difficult to predict the future of social media because all it takes is one idea to completely change the digital landscape. I think we are seeing a distinct move towards storytelling through social media. The new Facebook timeline allows us to piece together traditional text posts with images, video and links. Personally I think the future lies in simplicity and mobility. Instead of having one Jack of all trades, master of none social media application, I think you will see individual apps for photos, videos and other media to make storytelling on-the-go quicker and pain free.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.