Social Media from the Frontline with Danny Denhard

Social Media from the Frontline with Danny Denhard

By Rob McNair

Welcome to another Social Media from the Frontline. This time we’re talking all things social media with Danny Denhard, Lead SEO for Whenever you’re printing out those 2 for 1 coupons on mains at your favourite restaurant, think of Danny!

NAME: Danny Denhard





TWITTER WORK HANDLE@vouchercodesuk



Tell us about yourself:

Currently I work at VoucherCodes where I am the Lead SEO and drive social strategies. I have worked in SEO for coming on eleven years and social media professionally the last five years – in house, on the agency side, and have consulted on a number of great projects. I have worked across a number of large international companies and helped to develop some great social and SEO campaigns across some of the most challenging verticals.

What do you like about social media?

Social media is a leveller; it allows a level playing field for people and businesses. It has helped to further personalise the internet and has enabled users to connect to many different people from every corner of the earth. Social has facilitated meetings, connected to the right customers, and is a platform which constantly evolves. For businesses it allows you to connect with people you wouldn’t have before, provides the ability to fix an issue or more importantly, reward your best customers.  It has also allowed some of the most creative minds to show off their talents. Who would have thought you could send a question to the President of the United States, or in some cases make important votes online?

What don’t you like about social media?

The increase of the internet troll. There are a lot of keyword warriors out there, and the abuse some people receive is horrific. It needs to stop! Cross platform sharing – I hate when Tweets appear in Facebook timelines or are pushed across to LinkedIn. Location check-in fiends. Thankfully unsubscribe facilities and browser extensions allow you to hide them. Last and by no means least, people who over-share.

Do you have any social media tips you’d like to pass on to our readers?

My personal tips are: don’t get caught up on the number of followers or likes – keep connecting and communicating with people. If you are serious about an area (i.e social media), concentrate on sharing the best information and asking questions. There are some extremely helpful people out there. Use Twitter lists to cut through the noise. Make friends – no one likes a silent social media user. Do not moan about your life on social – no one likes a moaner! As for professional tips, invest time in selling into and educating the C-suite – if they get it, your firm will have to test and measure everything… absolutely everything Do not always take influencers’ words as gospel  – where possible do it yourself. Rich media is your friend; images and videos are priceless (implement correctly). Set a clear social media policy, concentrate on engagement, create a clear plan regarding how many hours you are going to reply in and create social media processes and workflows – simplicity is key. Be personal and answer the actual question being asked. I have a Google Doc which is updated daily (Tweet me for access!)

Where do you think social media is going? Do you have any predictions?

TV, laptops, mobile and tablets are all being used at the same time now, and we should definitely figure out how to target people on multiple devices. It is the year of mobile – mobile web is going to be very intelligent and we will see a new wave of mobile apps. Video is will go into its third generation over the next 18 months; YouTube will become a valid social media channel. Vimeo and quality video platforms will become more than just a space to upload and share content, but actual engagement-rich platforms. Instagram is going to be a genuine social network/outlet. Socially sourced materials will increase because of this. Twitter will become an extension of media departments and will be less about numbers, but whom and what engages with you. Ignore  at your peril – it’s already very niche. Google+ is not going away; it is already important for publishers and writers, but think about pushing unique content and invoking conversation on Google+. Social is going be hyper-targeted… think micro then macro.

Would you like to be part of our next Frontline?

Drop us a Tweet at @mycleveragency and we’ll get right back to you.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.