Social Media from the Frontline with Emma Cossey

Social Media from the Frontline with Emma Cossey

By Rob McNair

It’s time for another Social Media from the Frontline, and we’re delighted to introduce Emma Cossey. She’s a freelancer and multi-tasker in the social mediasphere who’s more than happy to chat about the connections she’s made.

If you’d like to contribute to a Frontline talk, drop us a Tweet at @mycleveragency.

NAME: Emma Cossey

ROLE: Freelance Social Media Manager, Tutor, Copywriter and Blogger/Editor

COMPANY: I’ve worked for a number of clients and websites, including, TheHighTeaCast, Chocolate for Chocoholics and Beurer. Previously, I’ve been editor of The Bag Lady and have run a number of social media campaigns.



TWITTER WORK HANDLE: @chocoholicsltd




Tell us about yourself:

I’m a freelance editor, blogger, copywriter and social media manager, looking after a number of clients ranging from fashion and beauty to technology and food. I also run the website, a resource for new and experienced freelancers.

What do you like about social media?

I like that it puts everyone on an even playing field. Small and big businesses have access to the same online tools, so small businesses have the potential to make as big an impact as more established businesses. On a personal level, I love how many friends and contacts I’ve made through social networking, and that it enables me to do a job I love! I love that I discover something new every day through it, and that it’s always exciting.

What don’t you like about social media?

The anonymous element that seems to give certain people a cover to be as awful as possible, and the way it’s made text language or basic bad spelling and grammar acceptable in general conversation. I’m not 100% strict about it, but a little part of me dies every time I see someone use ‘lol’ as punctuation, or skipping the use of punctuation completely. Also, I think there’s an element of addiction about it. I know I’m awful for checking my Facebook and Twitter first thing in the morning and last thing at night!

Do you have any social media tips you’d like to pass on to our readers?

Use the same level of respect on social media as you would face-to-face. Don’t be afraid to chat to those you don’t know on Twitter. That’s the beauty of it! As the saying goes, Facebook is the place where you see the people you went to school with. Twitter is the place you see the people you WISH you went to school with. Don’t broadcast. A Facebook page or Twitter profile that constantly promotes but doesn’t engage with followers is unlikely to contribute anything positive to the reputation of a business.

Where do you think social media is going? Do you have any predictions?

I don’t think you can predict anything, as it changes so quickly! I think the trend for visual media (think Instagram, Pinterest, YouTube), will continue to do well. I’d love to see podcasting grow more here in the UK. I think the blogging world will shift dramatically, or possibly even implode, as it can’t continue to grow at the rate it is. In the future I think the emphasis will be firmly on quality – both in the world of blogging and social media.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.