This Week In Social: BBC Dismisses Staff, Twitter Archives, Facebook Promoted Posts Target Countries, Tumblr Top 10 Site

By Rob McNair

BBC Dismisses Two Members Of Staff For Social Media Misuse

The BBC has reportedly sacked two of their staff after misuse of their personal social media accounts, including Twitter and Facebook. A further two employees have also been disciplined for social media abuse, although the BBC have refused to comment on any of the cases.

Organisations need to train staff in order for them to not use social media to air grievances. Steven George-Hilley, director of Parliament Street, said: “Misuse of social networking sites like Twitter and Facebook by employees can compromise the integrity of publicly funded organisations and trigger long-term reputational damage. “Simply writing up an acceptable use rulebook is not enough, it’s vital that staff are trained to fully understand the consequences of their actions to prevent these incidents from occurring in the first place.”

Twitter Opens Up Archives

Twitter users will be able to download all of their tweets by the end of the year, according to Dick Costolo, Twitter CEO. Although Dick Costolo claimed it would be by the end of the year, he admitted it’s not 100% guaranteed. Twitter can’t yet confirm the details but the plan is to have a similar Facebook style data dump, meaning that only you will have access to your old tweets, most likely in the form of a database file or spreadsheet.

Twitter only lets you access your last 3,200 tweets at the moment. The old tweets will not be listed on search or on your public timeline, and as is the case now they will exist online at their exact URLs. What was great about only accessing the past 3,200 tweets is it allowed users to change their voice or style without accountability, allowing you to almost forget the past. Let’s be honest some famous users should be glad their archives won’t be made accessible, for example:

Facebook Promoted Posts Can Now Target Fan Countries

Facebook has finally introduced targeted promoted posts. Previously, with promoted posts you were able to target your fans, along with friends of fans. However, the major problem was these ‘friends’ were sometimes based outside your core audience in different countries. Facebook has now introduced targeted promoted posts allowing you to target any nation, and target them specifically on their tastes. Facebook announced:

“We have released an update to promoted posts to target spend to the countries where most of your fans reside by default. You can still control targeting on your own to ensure that only the most relevant people see your posts in their news feed.”

Tumblr Enters Top 10 Sites In US

Tumblr have confirmed this week that they’re now one of the top 10 US sites, with 170 million monthly visitors. According to stats from Quantcast, Tumblr & their network of blogs, memes and photos has become one of the top 10 sites across the whole of the US. Twenty-six-year-old CEO David Karp announced the news this morning in a blog post, later adding, to be exact, that Tumblr is No. 9 on the list of top U.S. sites. Karp linked to Tumblr’s traffic stats on the website Quantcast, which measures traffic. According to the page, Tumblr gets nearly 61.33 million monthly visitors in the U.S., which puts it ahead of the Huffington Post. That’s a lot of cat GIFs!

Facebook Adds iTunes Gift Cards To Gift Products

Facebook announced on Monday that it is now adding iTunes digital gift cards through its new gift products service. The iTunes catalogue will be integrated so users can search through music, movies, apps and other content through Facebook and then send recommendations along with gift cards they buy for friends. Facebook have recently added other new retail partners such as babyGAP, Fab, Brookstone and Lindt. These digital services, especially the iTunes offer could be huge sellers as they’re low cost and nearly universal in appeal.

Facebook takes a percentage of each sale which carries by partner or item and in exchange helps promote each of the good on the site. Facebook and Apple haven’t revealed their arrangement, but AllThingsD sources say retailers that sell iTunes gift cards typically take 13% of those sales. This new feature is currently being rolled out across the US, and will hopefully come to UK very soon.

A Baby Called Hashtag

Yes, believe it or not you’ve just read that title. The parent of a new baby have named their child Hashtag. The parents announced it on Facebook at the weekend, with the update: “Hashtag Jameson was born at 10 o’clock last nite, she weys 8 pounds and i luv her so much!!!!!” Soon we’ll have playgrounds full of children named Mashable, Tumblr and maybe even myclever. Will poor Ms Jameson’s name be shortened to “#”? Will she have a little brother called “@”? We’ll keep you posted!

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.