Top 10 Instagram Web Profiles

By Rob McNair

It was confirmed yesterday that Instagram launched web profiles for brands and individuals. The web profile that looks extremely similar to Facebook profiles features a selection of your recently shared photographs. At the top it features an animated, rotating mosaic of your photos which occupies about the same amount of space as Facebook Timeline’s cover photo. Below this there’s a small profile image, short bio & follower stats.

Photo thumbnails are organised in reverse-chronological order further down the page; click on one, and it’ll appear at full size alongside likes and comments. Not everyone has been given a profile just yet, Instagram plan to role it out across the next few days to all users. Below we’ve showcased the top 10 brands we’ve come across – surprisingly some of the biggest brand such as Coca Cola have yet to gain a new profile. Without further ado, here’s our top 10:

Red Bull, as expected have been one of the first brands to gain the new Instagram brand page. They’ve gained a lot of attention recently and their new Instagram profile just shows why.

Nike, as showcased on the official Instagram blog shows why they are one of the top brands on Instagram.

Burberry, is one of the most iconic fashion brands around and as you would expect, it has a clean, elegant and classy cover photo.

VW, one of the most recognised brands in the world, and here you can expect lots of slick design and beautiful car photography.

Starbucks, the best known coffee brand in the world and its page makes you want to run out and grab a coffee or take a photo of your drink.

Converse, one of the most recognised shoe brands in the world, and their cover photo showcases images that empowers their community.

GAP, the iconic fashion brand show off some of their latest looks on their cover photo and sort of treat it like a shop window.

Lacoste, a simple yet effective use of the new Instagram web profile showcasing their heritage with Tennis.

Barack Obama, along with Mitt Romney have both been given the new Instagram web profiles. Obama’s below is great example of a personal profile and how he’s connecting with the world.

MTV, one of the top music channels and as you would expect, the cover photo features some of their best artists.


This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.