Transcript #mycleverchat: Social Influence

By Rob McNair

We’re now in our third week of running #mycleverchat, a weekly chat about social media and its platforms. Each week we talk about a specific topic, usually focusing on one platform although this changes from week to week. Below is a list of the highlights from our chat on Wednesday (07/11/12) – the topic this week was ‘social influence’. This week we were fortunate enough to be joined by Ferenc Huszar, a senior data scientist from PeerIndex, who was able to give everyone insight into how influence is sometimes measured.

Don’t forget to join us every week on Wednesdays between 1 – 2pm to get involved. If you want to see more of the conversation make sure you check out the hashtag #mycleverchat. We’re always open to suggestions about topics and questions so feel free to comment below to let us know.

Q1 – Do you use social influence sites? If so, which one & why this platform in particular? 


Q2 – Is there room in the ‘social influence’ space for another influence system/platform? Is so, why?

Q3: What metrics should be used to measure a users social influence? 

Q4 – Does a quantified influence system risk corrupting the values of social?

Q5: How can you distinguish between people who say they are influential vs. those who really are?

Q6: Do users only interact with people who have a certain influence score? If so, why?

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.