This Week In Social: Facebook & Twitter Review 2012, Instagram Ads, Facebook Trends

By Rob McNair

Facebook & Twitter Review 2012

If you’re wondering how the past 12 months has gone so fast, let Facebook & Twitter help. The two major social networks have separately launched their own personalised report, think of it as a solipsistic version of the annual Zeitgeist report Google have posted (see below). Let’s be honest it’s not like each of the social networks haven’t been using your data for the benefit of their advertisers anyway. You may even learn a thing or two about your accounts, or some events you definitely wanted to forget…

On Tuesday Twitter launched their ‘Your Year On Twitter’ option, which helped recap your year on the micro-blogging service. Although it comes from a third-party provider, Vizify, it analyses your last 3,200 tweets (all that Twitter permits other apps). As a result of this, my own ‘Year on Twitter’ starts at August 19th, not really a year unfortunately. It gives you both your Golden Tweet (most RT’ed tweet) and Golden Follower (user with most mentions), which you can see at the top of the image.

One day later Facebook debuted their own year-in-review feature, followed by some more tweaks to their privacy settings. What it essentially shows is ‘your 20 biggest moments’ from 2012. You can access this summary review here: However, it’s not just your own updates, you’ll find that if you’ve got tag-happy friends it will be skewed by their updates! It also lets you know how many friends you added and the number of pages you liked. It’d be great if it showed which friends you interacted with you the most, similar to the Twitter app.

Facebook Confirm Instagram Ads

It was confirmed on Wednesday by Carolyn Everson that monetization would come to Instagram. So far the photo-sharing site has been completely ad free, but ever since Facebook acquired the company there’s been speculation that the platform is perfect for sponsored pictures and posts. Let’s be honest we didn’t think that $1 billion acquisition in April was just for fun did we? Business Insider interviewed Everson about their plan and this is what was said:

Business Insider: Will you put ads in Instagram? 

CE: Eventually we’ll figure out a way to monetize Instagram.

Business Insider: How far are you away from figuring that out?

CE: Well, Instagram continues to grow incredibly fast and we’re still a very small team when you think about the amount of people they are reaching. There are many brands that use Instagram right now to try to get a feel for how to engage with their followers. We will definitely be figuring out a monetization strategy. When that will happen, I can’t comment, but it’s going to happen.

Facebook Reveal Biggest Trends of 2012

On Wednesday along with their 2012 review, Facebook revealed the most talked-about events on the social network for 11 countries, including US, UK, France and Australia. No surprise that the ‘most talked about’ event within the UK was the London 2012 Olympics! The UK trends is broken down into songs, most talked about topics, and check-ins. For a full Facebook list click here. Here’s the top 10 topics:

Most Talked About

1. London 2012 Olympics
2. Fifty Shades of Grey
3. Rylan Clark
4. Death of Whitney Houston
5.The Diamond Jubilee of Queen Elizabeth II
6. One Direction
7. The Avengers
8. Goodbye Blue
9. YOLO (You Only Live Once)
10. Usain Bolt

Google Zeitgeist 2012

Google have released their new Zeitgeist, the annual list of the most popular searches and search trends throughout the year. Besides the top overall searches, they also list the most popular images, athletes, events, TV shows, people and more. Not strictly ‘social’ but there’s definitely some correlation between the top search results and most talked about topics across social…


This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.