This Week In Social: Google Reader, Twitter Music App, Pinterest Analytics, Twitter Line Breaks

By Rob McNair

Google Announces Plans To Shut Down Google Reader

On Wednesday Google announced that they will close their RSS reader from 1 July. Google Reader is a service that aggregates updates from blogs, news services and sites that use RSS. Google has said that usage of the reader has diminished over the years since its launch in 2005 and is concentrating efforts on the Google+ social network for finding and sharing information.

Many people are disappointed by this decision and petitions have sprung up all over to encourage Google to change their decision.

Reports That Twitter Is To Launch A Music app

CNET has reported that Twitter will launch a new stand-alone music app for iOS as early as the end of the month. Twitter Music will let users discover new music and is personalized according to accounts they follow. The music will be streamed to the app through Soundcloud and uses technology from We Are Hunted, a music discovery service that processes feedback for songs on social media. CNET reported that Twitter acquired the company last year and since the report the We Are Hunted website has gone down. Considering some of the most popular accounts on Twitter are pop stars, Twitter Music acknowledges how much music has shaped their success and user numbers. Notably, users do not need to have a Twitter account to use the new app, which will be handy for expanding users.

Pinterest Launch Web Analytics

Pinterest announced to introduction of Pinterest Web Analytics yesterday. This will allow verified websites to see how many people have pinned content from a site and what content is most popular with pinners. This is part of Pinterest’s plans to introduce new tools for users including business accounts and a Pin It button for Chrome, which allows users to pin things from around the web.

Twitter Introduces Line Breaks

Twitter added support for line breaks on Wednesday, which allows users to spread a Tweet over several lines. The change is supported on the official Twitter app and and means that users can now make their tweets stand out, which could be especially important for promoted tweets.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.