This Week In Social: Peerindex New Site, Facebook Testing New Timeline, Instagram Hit 100m Monthly Users

By Rob McNair

PeerIndex Launch New Site

Peerindex have launched a new version of their site, which could pave the way for a new ecommerce era. Social influence has had a key part in purchase decision making for some time now, yet no brand has been able to incorporate the two… until now. The sites measures influence by measuring activity, audience and authority across the major social media platforms, currently Facebook, LinkedIn, Twitter and Quora. The site simply gives you an offer on a product based upon your influence. As you can see in the screenshot different products have variable discounts and these are based on your score. Simply click on the product & it’ll provide you a discount code to access their site.

Consumers are in the driving seat, and social influence is just the next step of ecommerce. How long before a brand or shopping platform will incorporate a ‘PeerIndex’ style login – similar to that of Google+ or Facebook? If you could imagine cheaper products on a site such as ASOS based on influence, the virality of products has a whole new social & sharing element. If this is the case this could be huge step for ecommerce, but at the moment it seems to be kept within PeerIndex.

Instagram Hits 100 Million Monthly Users 28 Months After Launch

On Tuesday Instagram confirmed that 100 million people use it every month to share images (mostly pictures of their dinner). The startup was initially launched on iOS but has now crept into the Android market. Although initially a gamble to launch on Android they racked up 1 million new users in the first 12 hours, and then at a time when the company was just 13 employees a $1 billion acquisition from Facebook was too good to refuse.

Since they sold Instagram now has over three times more users, and no doubt they could’ve sold for possibly $2 or $3 billion today. The platform is still run without much help from Facebook and despite Facebook’s own competitor Camera, the Instagram buzz doesn’t seem to be slowing down. Although Instagram has hit this incredible milestone it’d be interesting to know how much sooner they’d hit it had they not cut off Twitter tickets?

Facebook To Acquire Atlas From Microsoft

Facebook yesterday confirmed that it will buy Atlas Advertiser Suite away from Microsoft. The Seattle based company will remain there, but Facebook plan to invest behind the scenes and in the back end scaling to help measurement for advertisers and effectively understand how their spend earns them money.

There has been weeks of speculation, from AdAge in particular who provided many leaks, including that Microsoft had been aggressively searching for a buyer. Previous bids had been between $30 – $50 million, although nothing confirmed it’s reported to be below the $100 million price point. Microsoft originally acquired Atlas through a $6.2 billion purchase of its parent company aQuantive. Atlas allows advertisers to plan campaigns, buy ads and measure their success across the web, including Facebook along with other social properties. The acquisition will allow Facebook to gain a huge amount of clients from the deal, but ultimately advertisers who already work with the social network will gain a more holistic view of campaigns. Facebook hopes to give businesses a way to see how their Facebook ads drive on and offline spend, and combining data with that from Nielsen and DataLogix put them in a clever position.

Facebook Testing Another Timeline Redesign

Facebook is testing another timeline design in New Zealand, the country that has become the social networks proving ground and launch place. The new timeline design which can be seen below, features status updates and shared content on the right hand side, with a redesigned ‘about’ section of the left.

As you can see the top 4 boxes that include friends, photos, maps and likes have now become hidden under a sub-menu. The new design aligns itself with the news feed of the Facebook home page, and almost creates a cleaner space. Would you prefer the current timeline design or this new test layout?

Image Source: Owen Williams.

Groupon CEO Andrew Mason Steps Down

After another dismal quarter it has been confirmed Andrew Mason has left Groupon, the daily deal site he co-founded. It is unclear as to whether Mason stepped down or was pushed out. Groupon has had a rocky road leading back to 2011, and critics questioned Mason’s judgement in walking away from a reported $6 billion offers from Google. The letter from Andrew can be read below, quite emotional to say the least…

(This is for Groupon employees, but I’m posting it publicly since it will leak anyway)

People of Groupon,

After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why… you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.

You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I’m getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we’ve shared over the last few months, and I’ve never seen you working together more effectively as a global company – it’s time to give Groupon a relief valve from the public noise.

For those who are concerned about me, please don’t be – I love Groupon, and I’m terribly proud of what we’ve created. I’m OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I’ll now take some time to decompress (FYI I’m looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I’ll figure out how to channel this experience into something productive.

If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!

I will miss you terribly.



This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.