Automatic Skip YouTube Ad – Volkswagen New Beetle

By Rob McNair

Volkswagen have once again shown they know how to do things differently and with YouTube pre-rolls they’ve developed an ad that automatically hits the ‘Skip Ad’ function for you. To announce the New Fusca (the New Brazilian Beetle), AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission that highlights you don’t need to shift gears. In a differentiated way, the film uses the pre-roll format, commercials that are displayed in the 5 seconds before the video is watched.

At the end of the 5 seconds of mandatory waiting time, the video automatically clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Surely one of the best features ever added to YouTube?

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.