Red Bull have recently launched a new riding film that takes it to a whole different level. The film that took two years to develop shows street trials rider Danny MacAskill create a film so unique it’s made me write a blog. Whilst previous projects have focused on locations and journey’s, MacAskill’s Imaginate sees Danny take a completely different approach to riding. Enter Danny’s mind and enjoy.
By Rob McNair
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This post was written by Rob McNair
Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.