How mycleveragency Use Brandwatch To Optimise Marketing Campaigns

By Rob McNair

We’ve been lucky enough as an agency to have a partnership with Brandwatch for now over 2 years. Brandwatch allows us as an agency to both service existing and potential new clients, helping us keep ahead of the competition.

When using Brandwatch we have three critical goals to achieve:

  • Get an earlier jump on sales leads
  • Improve the agency’s pitch success rate
  • Obtain more sales leads and conversions during client campaigns


After reviewing several social listening tools, Brandwatch was the choice for mycleveragency. With the quick-hit reporting and charts, Brandwatch moves us to the forefront of social media monitoring with ease. Also with the latest integration of Hootsuite the tool goes from strength to strength.  Download the case study in full here.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.