Mountain Dew – #MountainDEWL
Mountain Dew have launched a new campaign that pits the North against the South in a hashtag battle. From 7am – 3pm everyday the brand encourages fans to tweet their favoured hashtag, either #DewNorth or #DewSouth. Everyone who does so has the opportunity to win Vbox One consoles, Xbox currency and crates of Mountain Dew. A visual barometer on the microsite allows users to see which half of the country is wining the current battle and users can also like the Facebook post on the Brand’s page to win Xbox goodies also.
Jacob’s Creek – Premium Drinks App
Jacob’s Creek has launched an app that gives customers rewards if they scan their shopping receipts. The Premium Drinks App aims to give their customers the ability to access promotional wherever they are.
The brand wants to use the role of smartphones in pre and post-purchases to their advantage. The app is available on iTunes.
Moët & Chandon – #MoetMoments
Moët & Chandon wants their fans to share their celebratory moments with them in their latest #MoetMoments campaign.
The aim of the campaign is to promote the champagne brand as a key choice when celebrating milestones.
Users can post their #MoetMoment on Instagram, Tumblr or Twitter and will be pulled to a microsite. The site also features pieces of writing from influential writers describing topics like success. Each week the user with the best moment will win a golden magnum bottle of Moët Impérial.