This Week’s Clever Campaigns – Phillips, Samsung, Bupa & Argos

This Week’s Clever Campaigns – Phillips, Samsung, Bupa & Argos

By Danielle Wynne

Phillips – #UncoverPhilips

Screen Shot 2013-11-15 at 10.30.22

Technology brand Phillips used Facebook and Twitter this week to help promote their new logo. It was due to launch on Wednesday (November 13th) and the company invited fans to help #UncoverPhilips by ‘claiming’ a pixel of the new design.  The new design was made by their design team and agencies Interbrand, Ogilvy and OneVoice. The logo was eventually unveiled by 14670 people. The site now hosts the new logo and you can ‘zoom’ in on the image to see who each pixel ‘belongs’ to.

Samsung – #15secfilms

Screen Shot 2013-11-15 at 10.56.23

Samsung has given budding film makers the chance to have a 15 second film shown in Piccadilly and win a Samsung Galaxy S4 Zoom.

The brand are using this campaign to challenge 16 to 34 year-olds to put the 15 seconds Instagram video offers to good use. Fans had until today (November 15th) to upload their film with the hashtag #15secfilms and the successful clips will be shown on Piccadilly Circus’ Samsung outdoor screen between 20 and 21 November.

One film clip will be selected from five categories: funniest, factual, most surprising, animated and most brilliant.

Samsung launched this campaign to follow through on their promise to identify and support young talent in the UK.

Bupa – Born to Walk

Bupa has introduced a campaign to try and get more people walking. The brand already have an app that involves walking called Ground Miles and aim to use the Born to Walk campaign to further their efforts in getting more people out and about.

The health care provider have started to use a humorous tone of voice to engage with their audience and have launched the campaign with a documentary style YouTube video that follows the ‘rise and fall’ of a character who believes he is ‘the best walker in the world’.

The film was created by Hometown London and is being seeded out across Bupa’s social channels.


Argos – #giftforsanta

Argos has partnered with ITV and Twitter to engage with their customers via the ‘second screen’ trend.

The campaign was created by CHI&Partners, Mindshare and The Social Practice. The idea is that during the adverts for 4 prime time shows viewers will be asked what they think the most imaginative gift for Santa would be from the Argos’ Christmas catalogue. Viewers will then post their suggestion from their Twitter handle using the #giftforsanta hashtag.

In the final ad break of each show the most creative idea will be read out live on air by Bill Nighy and Claire Skinner.

This also translates Argos’ recent TV adverts featuring their ‘alien family’ personalities to online activity.

The campaign started running during The Only Way Is Essex, Celebrity Juice, The X Factor and I’m A Celebrity…Get Me Out Of Here! On Wednesday (13th November).



This post was written by Danielle Wynne

As one of myclever™ Agency's Content Managers, Danielle's role is key to helping ensure client's communities, content and blogs thrive.