This Week’s Clever Campaigns – GE, Lupe Fiasco & A Social Media Agency

This Week’s Clever Campaigns – GE, Lupe Fiasco & A Social Media Agency

By Danielle Wynne

GE – 3D Printing Day

Following on from their recent successes on social, General Electric have been busy creating their own holiday. 3D Printing Day, on December 3rd, was penned by the brand to celebrate the way 3D printing is changing their work. They teamed up with a selection of designers, brands and well-known faces to create 3D printed gifts for their Twitter followers. Fans visited the brand’s Tumblr set up specifically for the day to pick their favourite design and tweet a message including the designer and GE handle and the #3DPrintMyGift hashtag. Winners would receive these gifts in time for Christmas – GE announcing their handle and gift on the Tumblr page. Throughout the day GE tweeted and posted on Tumblr a selection of Vines, photos and articles about 3D printing. The designers also tweeted their gifts from their accounts.

Lupe Fiasco – Teriyaki Joe: Neo-Harlem Detective

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Lupe Fiasco has started to tweet a novel from his protected Twitter account. The rapper is sharing his book, Teriyaki Joe: Neo-Harlem Detective, 140 characters at a time from @LupeFiasco – but he has to approve your follow before you can read it. Over 1.3M people are currently keeping up with his “Afro-futurist novel” – which is currently on it’s third chapter. The book will be sent out across the platform for the next few months in between his tour commitments. After his last album release in 2012 he appears to be branching into many new businesses, including taking on the creative director role of a new health app. Of course people have been creating their own ‘sparknotes’ and piecing together the chapters on their own blogs. So if you look hard enough those that are still waiting for their pending follow request can still read his work.

A Social Media Agency – SocialSanta app

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A Social Media Agency, the social media side of 10 Yetis PR Agency, have launched an app that finds out if you are naughty or nice based on the amount of swearing used on user’s Twitter accounts.

Built with the help of, SocialSanta discovers how many swear words have been used on a connected Twitter account and gives you a naughty or nice rating – hilariously it tells you specifically what words you have used and how many times you have used them and allows to retrieve the tweets you have used them in.

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This post was written by Danielle Wynne

As one of myclever™ Agency's Content Managers, Danielle's role is key to helping ensure client's communities, content and blogs thrive.