Wren – First Kiss
Everyone saw this at times moving but very cringy video go viral over Facebook news feeds last week. The YouTube ad campaign from the small L.A fashion label Wren, sees absolute strangers meet for the first time on camera and share a kiss.
Filmmaker Tatia Pilieva, captured the painfully sweet moments on camera as 10 couples experienced something which normally is not shared so publically, for Wren founder Melissa Coker’s 2014 Fall campaign.
Melissa commented, “No one knew who they were kissing until they turned up. They didn’t even know the person’s name, so they couldn’t Google or do any research. Only Tatia knew and I knew. That was key to capturing these moments.”
Tatia also said, “My first instinct was to call ‘cut’ the moment people finished kissing but I painfully made myself wait and allowed the moments to breathe. The most beautiful moments took place when nothing was happening.”
The video saw 23 million views in its first three days of being released, however Melissa has firmly stated it was not a masterminded campaign as they were completely unaware of the success it would receive.
The tiny brand made up of just three employees will certainly be in for a lot more future successes after its spontaneous ad, filmed in less than a day with twenty friends of the fashion brand Wren.
UN Women – #HeForShe
In a campaign launched ahead of International Women’s Day on the 8th March, the United Nations Entity for Gender Equality and the Empowerment of Women have teamed up with a digital agency on a pro-bono basis to promote #HeForShe.
The meaning behind #HeForShe is for men to stand up for the rights of women of the world who are their mothers, sisters and daughters.
Elizabeth Nyamayaro, senior adviser for strategic partnerships and outreach at U.N. Women commented on reaching out to men: “As women’s organisations, we tend to preach to the choir. We felt we really needed to reach out to as many constituencies as possible to move the needle”.
The centerpiece for the campaign is at www.heforshe.org and continues across multiple social media channels including Facebook and Google+.
Its main call to action has been received well on Twitter and YouTube with its hash tag #HeForShe and video featuring Desmond TuTu and Sir Patrick Stewart.
Following on, the next stage of the campaign will be to encourage people to change their profile pictures to the ‘He for She logo’.
The Syrian Campaign – #WithSyria
March tends to see a lot of charity campaigns and this continues with the 3rd anniversary of the Syrian crisis, which is being urged to not continue for a fourth year by online communities, support groups and recognised names all over the world.
#WithSyria is being used across social media and supported by a number of charities in urging people globally to attend vigils in their local areas.
The website hosts images uploaded by supporters, infographics, YouTube videos and a beautiful adaption of Banksy’s Girl with a Red Balloon.
Along with Banksy’s adaption of his original artwork the video also features musicians, Elbow and narration by Idris Elba, star of the critically acclaimed TV series Luther.
The campaign comes after Save The Children UK’s shocking PSA YouTube video, which shows a child in the UK going through the same issues children are facing in Syria.
Mercedes – GLA ‘The Forgotten Road Trip’
Although Mercedes-Benz launched the campaign for its new GLA model back in February, we were so amazed by the ‘mosaic story-telling’ of this film we had to share it at mycleveragency.
The moving storyboard impressively tells the story of ‘The Forgotten Road Trip’, with the aim to express the hurdles we have to overcome in life.
The interactive site also allows you to see highlights of the new model and even customise a GLA you can call your own.