Last Week’s Clever Campaigns – Dr Martens, Fanta, General Electric and Mazda

Last Week’s Clever Campaigns – Dr Martens, Fanta, General Electric and Mazda

By myclever™ Agency

Taking a look at some of our favourite online campaigns in our weekly series. Want more? Check out some of our other featured campaigns here.


Dr Martens – #StandForSomething

The Dr Martens #StandForSomething global campaign, which began in 2013 celebrating diversity and unique self-expression continues for their Spring/Summer 14 collection.

The edgy brand has been trying to reach both their long-serving and new audience by encouraging fans to #StandForSomething and wear their boots with pride.

#StandForSomething kicked off last year for its Autumn/Winter 13 line with a number of short films and a live music tour featuring bands such as Young Guns and Lower Than Atlantis.

The campaign continues heavily over Twitter and Facebook with an app allowing users to design their own Dr Martens boots, with the best design entry winning their own custom made 1460 boots. Along with YouTube videos showcasing what their fans stand for.

Screen Shot 2014-04-25 at 11.21.35



Fanta – #Fanta100

Fanta has launched a new campaign, ‘100 ways to play’, where participants can win experiences of a lifetime such as flying a plane, feeding a lion and becoming a pop star for the day.

The campaign is featured on a microsite where you can enter your code found on promotional packs of Fanta to take part, and be in for a chance of winning one of 182 prizes available.

The competition has also been promoted over TV advertisement, outdoor experiential activity and Facebook, with the aim to drive brand awareness and engagement by encouraging fans to express their playful and fun side.

Screen Shot 2014-04-25 at 11.49.40


General Electric – #SpringBreakIt

Last week GE launched a one-day campaign, which literally saw them breaking things!

The campaign involved the public tweeting @GeneralElectric with the hashtag #SpringBreakIt, in return, a reply with a video of everyday items being destroyed.

Cleverly GE promoted their super strong materials alongside it withstanding the heat, pressure, wind, crush and blast tests.

The campaign was featured on Twitter and a Tumblr where you can ‘relive #SpringBreakIt 2014’.

Screen Shot 2014-04-25 at 12.03.33



Mazda – ‘Long Drive Home’

Car manufacturer, Mazda have created a virtual drive home for their Canadian Instagram site and as a result increased followers by 300%.

Mazda decided to try something new, instead of posting the same old images of their cars they created a road trip, which took 4 months and 60 images over the Instagram grid page to produce.

The ‘Long Drive Home’ engaged fans by uploading new images each week, encouraging fans to revisit the site, while also integrating events such as the Super Bowl and Mardi Gras.




photo copy


What do you think of this week’s campaigns?

This post was written by myclever™ Agency

Exceptional marketing is driven by human insight. myclever™ Agency craft beautiful, useful and engaging experiences with social media at the heart.