Cadbury and National Trust – Eggsplorer
Cadbury teams up with The National Trust for an ‘eggcelent adventure’. The online campaign featured on a microsite allows you to find local Cadbury Easter egg hunts at over 300 National Trust locations around the country.
Cadburys annual Easter egg trail took a fresh turn this year, turning chocolate and adventure enthusiasts into ‘Eggsplorers’. Participating children were given a Cadbury branded pith hat, passport and journal.
Along with games including Design Your Own Egghead and an app, which turns photos into a sharable scrapbook image easily shared over Facebook and Twitter – where the campaign has been mainly promoted.
Tesco – #FindTheEggs
Tesco not only promoted Easter over the usual marketing channels in competition with other major supermarkets, but also created a virtual #FindTheEggs hunt.
The competition featured on Google Earth where thousands of eggs were hidden on streets across the UK on the Find The Eggs website, which has now finished.
To begin participants were encouraged to enter their postcode, from which they could search their local area in the hopes of finding three eggs. As a result winning a chocolate bunny, which could be claimed in-store on online using a unique voucher code.
The competition was a great success and followed on from their Christmas Pull-A-Cracker game, which saw Twitter users pull a virtual cracker in the hopes of winning.
The #FindTheEggs hashtag was heavily promoted over social media channels and was used alongside the usual TV advert and a real Easter Egg hunt that took part in selected Tesco stores in the run up to Easter.
ASDA – #AsdaChick
In promoting their ‘beat not match’ war against competitor supermarkets such as Tesco, Sainsbury’s and Morrison’s, Asda reinforce the message following the advertising trend of dancing ponies and singing cats.
Asda’s Chief Customer Officer, Stephen Smith said, “Easter has always been a time for celebration, with families all over the UK getting together to share in the occasion. Our latest ad captures this sense of fun and brings a little of Asda’s well-known personality to our advertising, this time in the form of a dancing chick”.
The dancing chick in the Easter advert is in a large birdhouse and features next to three other small birdhouses representing their rivals. Following the advert fans are encouraged to take part in Asda’s online campaign using the hashtag #AsdaChick. Along with their bespoke app, which allows you to create your own personalised dancing chick and backing track.
What do you think of this years Easter Campaigns?