Nandos – #WingRoulette
The chicken maestros launched a campaign over print, online and cinema advertisements that asks fans to take part in their #WingRoulette.
The campaign includes an app that can be downloaded available to iPhone users only, which includes a game of #WingRoulette, which you can play with friends inside their restaurants.
The brand are asking participants to capture the moment with a ‘finger selfie’ using their ‘genius’ napkins and to post the image to either Instagram or Twitter using the hashtag #WingRoulette. The most creative uploads will have the chance to win a year’s worth of Nandos.
Nandos have also made a number of entertaining YouTube films alongside their campaign.
Notonthehighstreet – #Dadventures
The online retailer has a launched a Fathers Day campaign that plays on their niche market of selling quirky gifts that are not available in usual high street stores.
They’ve created a TV ad that includes dads holding gifts accompanied by a poem about presents available at the eccentric online-store.
Social media is incorporated with the hashtag #Dadventures asking the public to upload stories or pictures about their dad to Instagram or Twitter with the chance to win a number of wacky presents including, ‘Learn Blues Guitar with The Stranglers ex guitarist John Ellis’ and ‘Chop, Smash, Destroy – Table Tennis Masterclass’.
Budweiser – #RiseAsOne
The official beer of the 2014 Fifa World Cup, Budweiser, have launched an on-going campaign to signify unity as we all come together to support our individual countries and ‘The Beautiful Game’.
Along with limited edition Rise As One gold bottles, the brand asked fans to upload stories of how football has changed their communities for the better, recognising ‘Budweiser Heroes’ across the globe.
Their YouTube channel includes stories of how football has brightened the lives of millions along with a number of tweets and competitions around the hashtag #RiseAsOne, asking fans to retweet for the chance to win a Budweiser BBQ amongst other prizes.
The Budweiser UK Marketing Manager, Jennifer Anton commented earlier this year when the campaign began: “Being the official beer is a massive opportunity for us to stand out because what do you celebrate the world cup with? You celebrate with a beer and that puts us in a great position.”
Which is your favourite campaign?