Last Week’s Clever Campaigns – Jack Daniels, Moet & Chandon and Cosmos Holidays

Last Week’s Clever Campaigns – Jack Daniels, Moet & Chandon and Cosmos Holidays

By myclever™ Agency

In our weekly series of social media round up we take a look at Jack Daniels, Moet & Chandon and Cosmos Holidays as they implement summer campaigns. If you want more campaigns check out last week’s World Cup special here, which looked at the campaigns by the official partners of The 2014 FIFA World Cup.

Jack Daniels – Summer Swarm

The famous whiskey brand has launched a campaign in promotion of its Tennessee Honey flavour.

Jack Daniels are giving fans weekly challenges with the chance to win a trip for two to The 2015 Lollapalooza music festival in Chicago.

The campaign runs over 8 weeks from May 29th till July 31st with weekly photo upload themes including ‘Selfie Season’ and ‘Wish You Were Here’.

Not only are fans in for the chance of winning by uploading their photos, but merchandise is also up for grabs by voting for your favourite shots.

Photos can be uploaded via Facebook, Twitter and their campaign site where you can view and vote for your favourite.

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Moet & Chandon – #IceChallenge

Moet & Chandon have launched an Instagram campaign to promote their new Ice Imperial drink, the first champagne to be enjoyed on ice.

The luxurious brand are inviting fans to upload an image with the hashtag #IceChallenge until the end of August with monthly themes, for the chance to win a Moet experience.


Fans can also upload images by Facebook and Twitter for the chance to win a dinner at a restaurant that serves the brands champagne.

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The International director of Marketing and Communications for Moet & Chandon said: “Summer is simply made for an escape, and Moët Ice Impérial is its essence in a glass. Whether it is an urban, resort or yacht escape, Moët Ice Impérial signals summer with just the clink of an ice cube.”

The brand have included a promotional YouTube video.

Cosmos Holidays – Big Kids Competition

The holiday specialists have launched a Facebook app competition with the chance to win a fabulous family trip to Florida.

Cosmos are asking fans to re-create a childhood holiday photo by uploading photos to their app.

People can vote for their favourite Big Kids entry with the competition running from the 6th-30th June.

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Over to you. What’s your favourite campaign?

This post was written by myclever™ Agency

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