Last Week’s Clever Campaigns – Innocent Drinks, YO! Sushi, Fiat and Skype

Last Week’s Clever Campaigns – Innocent Drinks, YO! Sushi, Fiat and Skype

By myclever™ Agency

This week’s campaigns come from Innocent Drinks, YO! Sushi, Fiat and Skype.

Innocent Drinks – #InnocentDeuceForJuice

Today is the first day of Wimbledon and Innocent Drinks have launched a campaign similar to Papa Johns featured last week, where you can receive freebies by guessing the score.

The competition runs throughout the day and asks for tennis enthusiasts to Tweet the amount of times they think the score will reach a deuce (40-40) in the first set 4th round match between Andy Murray and Anderson.

Along with a prediction fans need to include the hashtag #innocentdeuceforjuice to qualify and can enter as many times as they like.

Up to three winners will be chosen at random by those who predicted the correct score, winning 10 innocent smoothie vouchers.

If Papa John’s promotion is anything to go by I’m sure Innocent Drinks will duplicate the campaign if a success.

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YO! Sushi – #TeamTwo

YO! Sushi have been running an on-going campaign for The World cup, teaming up with the Japan National Tourism Organisation to give away a number of incredible prizes.

The brand are asking Sushi lovers to sign up to their #TeamTwo club to be entered into a number of prize draws, with the chance to win Japan training jerseys, Pikachu onesies and a 5-day trip to Japan to name a few.

The brand were also offering up £1m if Japan won The World Cup in the ultimate prize draw – using the campaign hashtag and offline promotion to support it.

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The car manufacturer has released a new US TV ad made entirely of GIFs from their Tumblr.

As online content becomes increasingly popular Fiat wanted to use the opportunity to connect with its younger audience.



Skype teamed up with McDonalds and Every Street United in a World Cup campaign, where they asked football fans to upload a photo or video of their football skills for the chance to win Skype credit, a Microsoft Surface, Xbox and much more.

The competition runs until 7th July with a new challenge released each month.

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This post was written by myclever™ Agency

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