Last Week’s clever Campaigns – Malibu, Papa John’s and United Biscuits

Last Week’s clever Campaigns – Malibu, Papa John’s and United Biscuits

By myclever™ Agency

This week we take a look at Malibu, Papa John’s and United Biscuits.

Malibu – #BestSummerEver

Malibu have launched a summer campaign that encourages fans to share their #BestSummerEver.

The brand has created a YouTube content hub asking people to participate in their campaign by choosing a summer activity from their list of 100 experiences.

A YouTube film has also been created to promote the campaign, with a 40-day reality series starting at the end of July where a group of friends will live the summer experiences in the ultimate finale, whilst documenting their adventures.

The Digital Content and Community Manager at Malibu, Sina Neubrandt said: “Our ambition is to become the most talked about spirits brand during the summer period. With the launch of our innovative digital content campaign, we want to open a dialogue with our target audience and inspire them to have the best summer of their lives.”


Papa John’s

Football events and pizza go hand in hand and Papa John’s have exploited that with their Score Twice Half Price campaign.

During games fans must Tweet the brand with the hashtag #STHP along with the team name of whom they think will score twice. As a result winning half price pizza using their twitter username to redeem the offer.

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The brand cleverly promote the campaign throughout the day asking pizza and football lovers to sign up to their website and register their Twitter handle before a certain time to be eligible.


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United Biscuits

United Biscuits are giving their brand a revamp with £4m invested into their healthy go ahead range, along with a new and fresh look for it’s other brands including McVitie’s and Jacobs.

The brand have created a fun and colourful advert to emphasise its new logo and brand image, while emphasising go ahead as a healthy snack to take you through your day.


Over to you. What was your favourite campaign?

If you want more then check out last week’s campaigns here

This post was written by myclever™ Agency

Exceptional marketing is driven by human insight. myclever™ Agency craft beautiful, useful and engaging experiences with social media at the heart.