Everyone knows mistakes can happen and when browsing the internet all users dread the infamous 404 Error page! However, today some websites have made the 404 page a chance to show off some design flair or creativity. In this blog we are going to look at some tips on how to engage a user when they hit your 404 page and make the page not so scary.
Add in some emotion
Most of the time when we hit a 404 page we get some automated response that has clearly been created for every type of situation, however, by showing some emotion in the response page you are already giving the user a better user experience than that standard error message. Now emotion may not just mean saying sorry, it may mean adding a little bit of humour into the situation.
Admit there has been a mistake
Now it may not be your fault that a user can not navigate your website properly or types in the wrong URL but even so a quick apology will always reassure a user.
Give them enough information
So a user has hit a 404 page on your website, what now? They were obviously looking for something on your website so you need to make sure you are giving them some links that could be related to what they were looking for or at least a link back to the home page.
Keep it consistant
It’s important that if a user hits your 404 page they still recognise the website, so make sure when you are designing your 404 page you try to keep the same or similar layout and colour scheme to that which is used in the rest of the website.
My Top 5 404 Pages
Blue Fountain Media lets you play pac man!
Blizzard Entertainment looks literally broken!
Disney 404 page has a suspicious looking Stitch…
O2 404 and their cat dog.
Git hub 404 is a force to be reckoned with!