It’s the first of the month, which means one thing…Reporting day. There’s social media analytics tools all over the place so here’s our Top 10, which we use:
Socialbakers, is my number one for reporting. I love the depth of information available to you, far superior to Facebook Insights and most other tools I’ve used. Whether you want a quick snapshot of how your page is performing, an executive report or go to the depths of ‘Response Rate’ it’s all there for you. The upside to Socialbakers is that they’re always trying to develop their monitoring platform so soon we should hopefully have Instagram and LinkedIn stats too.
Brandwatch is more than just the word of mouth monitoring tool that many people think, you have the ability to monitor your Facebook and Twitter accounts. It’s may not have the depths of a Socialbakers but there’s certainly data you can’t get anywhere else, like “Audience Topics”
Every knows Hootsuite as a scheduling / social media management tool but they do have a backend for engagement / growth rate etc. It may not be the flashiest looking tool but if you’re a Hootsuite fan and would like a quick top-level report look no further. The downside of the analytics side, paying in credits to create reports. In my opinion, if you’re going to pay for credits, you might as well splash out on a nice tool. Sorry Hootsuite lovers.
Like Hootsuite, Sproutsocial is more than just a publishing tool, it packs a pretty decent backend. Sproutsocial will let you you manage the fan growth as well as help you build your presence on social platforms. Best of all, you’re not just monitor Facebook and Twitter with the tool, you can also get Foursquare, LinkedIn and other platforms that your audience is on.
I may have slightly slated Facebook insights earlier but if you’re only just starting out and need a free tool to get you monitoring the performance of your page, then you might as well start at Facebook insights. Don’t get me wrong, Insights is a lot more useful than it used to be but on the dashboard it just doesn’t quite go into the detail that I want (and probably you want). Best thing to do – download your page and post insights and analyse that way, you’ll find it more useful.
Twitter used to be one of the hardest platforms to monitor the progress of your account(s) even if you used a paid tool like some of the ones we’ve already mentioned. However, over the past 6 months Twitter have been developing their own backend, which is slowly becoming more useful. You’re able to see the engagement rate of your tweets, the number of link clicks, RTs, favourites and replies. It’s fairly simply yet it gives you a nice overview of how your account is performing. If you’ve not used the native analytics tool, login to Twitter Analytics.
Tweetreach, is a simple yet handy tool if you want to get quick information on how effective a hashtag is. All you need to do is auth the site through your Twitter account and begin a search. For instance, we’ve popped in mycleveragency and you can see how “far” your tweets have gone and how many people have been exposed to your brand or campaign. This is just a snapshot of what you can achieve, if you pay for a full report you’ll get a stack more data.
If you’re starting out on your monitoring journey and want a free tool, check out Twazzup. All you need to do is pop in a Twitter handle that you’d like to monitor and then you get real-time data back, including top RT’d links and photos as well as the top 10 keywords that are related to your search.
Crowdbooster, is a great little tool if you’re focusing on Facebook and Twitter. You’re able to monitor the number of RTs, @mentions, impressions, comments, likes etc. (the list goes on). What’s great about it, is that you’re then able to see what content has helped you gain the most impressions against the number of RTs, which might not always correlate but you’re able to develop your content strategy so you’re getting the visibility you require. If you’re looking to see who interacts with you the most, you’re able to do it and then continue interacting with them so they still love you!
Topsy is a nice little tool if you want to get a brief overview of what’s being said about your brand in real-time. It’s essentially a real-time search engine for social. You’re able to sort through the latest activity about your brand or even the industry as a whole – this can help if you’re looking for your next move. For a free tool, it’s probably worth having a little look to see if it works for you.
Just remember, find the monitoring tools that’s good for you and your needs whether it be a quick overview or in-depth reporting. Oh and don’t forget to comment if you think we’ve missed any tools that you highly recommend.