In our weekly round-up series we look at clever campaigns from Expedia, Converse and Ikea.
Expedia – Travel Profile
Expedia have launched their Expedia Travel Profile campaign drawing on Facebook location data to create a personalised infographic for your very own travel profile.
The profile showcases stats such as number of countries travelled, number of miles covered, furthest destination, highest place and favourite travel companion.
The top 50 profiles are in with a chance of winning a £1000 Expedia travel voucher with additional weekly spot prizes.
Expedia is looking to award the title of the Most Interesting Travel Profile of 2014. Once you have created your initial profile, you can add more information such as favourite food and drinks and most interesting form of transport and share it with your friends to increase your traveller points.
Converse – #SneakersWould (The Ticket)
The latest Converse campaign gives fans around the world to win tickets to Converse approved events around the world. By downloading a Chrome/Firefox Browser-Extension called “The Ticket” all the annoying banner-ads will be substituted with information about the next super exclusive party, rave or concert or simply offer a variety of entertaining gifs, images and other fun content.
Ikea – 2015 Catalog
Ikea have hilariously pitched its 2015 Catalog as the Coolest Gadget Ever. The company, which prints around 200 million copies of its catalog every year in 27 languages for 38 countries has the belief that print is not dead as it mocks modern tech.
The well-thought out campaign, invites fans to “experience the power of a book” and rediscover “the original touch interface.” Some of the incredible features on offer include “eternal battery life” and pages that “load instantly, with zero lag.”
As the aptly awkward on-screen narrator summarises: “It’s not a digital book, or an e-book. It’s a bookbook™.”
The campaign is supported by an animated micro-site that has more than a little of an “Apple” vibe.
Over to you
What do you think? Have you spotted any great campaigns?