In our weekly round-up series we look at clever campaigns from Orange, Starbucks and Peugeot.
Orange – #futureself
Have you ever wanted to have a conversation with your future self? Well, Orange’s latest campaign will let you do that (kinda). “Future Self” lets you to log into the site where your is picture taken before being ‘magically’ aged.
Once your “Future Self” has been successfully generated, you can proceed – with the aid of your microphone – to ask your future self questions. However, there is no reliability for the accuracy of the app’s replies.
Minor glitches aside, the app provides an all-round fun (albeit a little weird) user experience. The handsome chap below is me in 20 years time.
Starbucks – Meet Me At Starbucks
Starbucks has launched its first brand campaign, ‘Meet Me At Starbucks’. The documentary-style video shows a day in the life of Starbucks. Shot in 59 different stores in 28 countries, using 39 local filmmakers, 10 local photographers and one director, the footage was collected during one 24-hour period resulting in over 220 hours of video.
The ambitious project showcases footage of various meet-ups at the popular coffee chain including a hearing-impaired group meeting, a group of women discussing scrapbooking as well as elderly couples and teenage friends catching up on each other’s lives.
Peugeot – #RCZRace
Peugeot have launched their latest campaign to promote the new Peugeot RCZ R; the car that is faster than Twitter. Peugeot are challenging fans to a virtual race against the 270 horsepower RCZ R. To win the RCZRACE, players have to rewrite one of the fifteen 140 characters tweets faster than it takes the new Peugeot to get to 140 KPH.
Over to you
What do you think? What were your favourite campaigns last week?