In our weekly round-up series we look at clever campaigns from Paddy Power, Airbnb and Oreo.
Paddy Power – So Sick Of This Shirt!
Social media jokers Paddy Power have done it once again. This time, the subject of their jibes is the equally controversial Liverpool FC striker Mario Balotelli. The sports betting brand who are well known for their sense of humour has offered Liverpool’s fans the chance to show Balotelli what they think of his shirt swapping antics by giving them the chance to swap a Balotelli shirt for one with the name of a ‘proper liverpool striker’.
Balotelli’s on pitch antics during their Champions League clash against Real Madrid, when he exchanged shirts with Madrid defender Pepe at half-time, angered already disgruntled Liverpool fans.
Paddy Power simply couldn’t pass on an opportunity as perfect as this and it is a great example of reactive real-time marketing.
Waterstones & Airbnb – Win a Waterstones Sleepover
Waterstones and Airbnb teamed up to offer booklovers the opportunity to spend a night in a bookshop, following the news that a customer was rescued from the Trafalgar Square branch after staff accidentally locked the unfortunate customer in the store as they were closing for the night.
The competition takes advantage of the social media buzz generated around the initial incident. The 10 entrants who offer the best answer in revealing which book they would read if locked inside a bookstore overnight, and one guest received their overnight stay on Friday 24th October.
Airbnb created a special listing on the website which allowed customers to enter the competition.
The guests received overnight snacks and breakfast the next day.
Oreo – Nomsters
The creative geniuses at Oreo have thought of even more ways to transform their product and bring it to life. this time, in the spirit of Halloween they are creating mini monster or “nomsters’ as they are being called.
The brand will get to see a new nomster created each day in the run up to Halloween in short videos set in the 1800s-style ‘Oreo Laboratorium’. Fans are then asked to “Name the Nomster,” and the best names will be made into custom digital content posted by Oreo later each day.
You can view the first bite-sized’ ‘nomster’ below: