In our weekly round-up series we look at clever (Christmas) social media campaigns from Argos, Selfridges and Tesco.
Argos – Gift Finder
The Argos’ Gift Finder app has found a more festive use for the intuitive, user-friendly interface of mobile dating app Tinder.
The microsite asks you to describe your intended recipient – gender, age range and budget – before presenting you with suggested gifts. You know the drill; by click or by keyboard, swipe left if you don’t like it, swipe right if you do.
As you yay-or-nay gifts, the app saves the ones you’ve liked and refines its suggestions. You can see more information on each item as well as the price, then save your gift list if you log in with Facebook.
Selfridges – #DestinationChristmas
Going big this Christmas, as usual, is department store Selfridges.
Their #DestinationChristmas campaign sees the brand integrate its brick-and-mortar sites with its print adverts, as well as the company’s social media channels.
Consistent artwork at points-of-sale combine with social account skins, reinforcing their festive efforts. Their website features branded Christmas stories, a guide to its their renown Christmas window displays and their very own Elfridges – encyclopaedically informed helpers that make shopping easy.
The aim is to make Selfridges the place to shop this Christmas, be it online or offline.
Tesco – Secret Scan-ta
Another Secret Santa app – a lot more candid in it’s purpose – is Tesco’s Secret Scan-ta.
This one, however, takes the decision out of your hands by asking you to enter the twitter handle of your gift recipient, then scans their tweets to see what sort of gift they want based on what they say and which brands they follow.
Obviously this microsite app required you to authorise access to Twitter, though you can share your experience on Facebook, too. The ‘Buy Now’ button takes you to the item’s page on Tesco’s online store front.
Over To You
What do you think? Have you spotted any festive social media campaigns?