myclever™ Agency won the Public Sector Campaign of the Year award at the 2015 PRMoments.com Awards.
We worked with VisitEngland to create a user-generated-content social media campaign. England’s Hall Of Fame made the most of people’s passion for their local tourist attractions, historical features and people-of-interest.
Our strategy was to leverage the national pride following the London 2012 Olympic Games to create an evergreen asset for VisitEngland.
The approach involved inviting the public to nominate the “great and good” features that England has to offer. To do this, they upload photos and stories to VisitEngland via social media.
These entries were hosted on a bespoke VisitEngland microsite designed and built by our team, where people could share and vote for their favourite entries.
After a successful social media campaign, England’s Hall Of Fame was transformed into an out-of-home exhibit on London’s famous South Bank. Thousands of visitors visited the installation, which earned media coverage from national newspapers and television channels.
Not only did England’s Hall Of Fame receive thousands of entries, it was also responsible for increasing VisitEngland’s social following by 10% on both Facebook and Twitter.
The full case study can be read here.
Watch our campaign wrap up video below.