10 years ago today, YouTube was born.
It all started when Jawed Karim uploaded a 19 sec clip entitled “Me at the Zoo” to the video sharing site, which he had co-founded along with Chad Hurley and Steve chen.
This unremarkable, unassuming video was the first ever to be added to the site. YouTube now has more than 1 billion users and is ranked as the third most visited website on the internet, behind Google and Facebook. It’s fair to say that YouTube has achieved a lot to celebrate on its 10-year anniversary.
Top 10 YouTube Facts
- YouTube has more than 1 billion active users
- 300 hours of video are uploaded to YouTube every minute
- YouTube is localised in 75 countries and available in 61 languages
- Half of YouTube’s views are on mobile devices
- Over 4 billion videos are viewed a day
- 500 years-worth of YouTube video is watched every day on Facebook
- 700 YouTube videos are shared on Twitter every minute
- The most viewed video of all time is the Korean pop song “Gangnam Style” with an astounding 2,310,733,638 views
- The average YouTube user spends between 15 and 25 minutes a day on the site
- YouTube was integrated directly with G+ in November 2011, allowing YouTube vidoes to be viewed from within the G+ interface
Impressive, right? The best bit is that YouTube’s success isn’t about the platform or its branding; it’s all about the content.
Our Favourite YouTube Videos
As we all know – content is king but not all of it is worth watching. The mycleverTM team have chosen their favourite YouTube clips of all time:
Hope – (The classic) Charlie Bit My Finger
Dan – Ninja Cat
Thom – David After Dentist
Liam – Whatever The Heck This Is
YouTube For Brands
For marketers, YouTube is more than just a site to watch videos about animals and superheroes. It’s an essential platform to utilise to make sure we’re reaching our audience.
People are now able to choose what content they consume and when. Creating YouTube content that people want to engage with is an integral part of a brands marketing mix.
Not only is it a great platform to host television ads, many brands are placing more time, effort and (more importantly) budget behind social video content to include in their digital marketing strategies.
As part of Google’s network, display ads space can be bought and highly targeted by even more brands looking to grab the attention of YouTube’s engaged audiences.
However, Facebook is nipping at the heels of YouTube, their own News Feed algorithm rewarding native videos over those embedded from YouTube.
Vlogging On The Spot
Perhaps the most significant recent trend is the rise of the ‘Vlogger.’ Video bloggers, or ‘Vloggers’ have a huge online influence which many brands are tapping into.
Vloggers are bombarded with services and products to review and sample, effectively advertising these to their thousands (if not millions) of followers.
Name dropping a brand in one of their vlogs can earn them big bucks, so it’s no surprise that the vlogging band wagon is gathering momentum and brands are hopping along for the ride.
Many Happy Returns
So, Happy Birthday to YouTube – we’ve loved watching you grow up into a mature responsible video sharing site and are looking forward to what the next 10 years hold. Hopefully, more Ninja Cats and finger-biting babies.
Over To You
What are your favourite YouTube videos? We’d love you to share them with us!