With the world of social media changing almost every day, we know how hard it can be to keep up.
Gone are the days when knowing social was solely the responsibility of a social exec.
‘Social’ is integrated (or at least it should be) into every part of a business so keeping ahead of the curve with social updates is now everyone’s responsibility. From CEO’s to execs, we all need to keep our finger on the pulse of the ever-changing world of social media.
There are thousands of sources available at our finger-tips, and therein lies the problem.
Information overload can sometimes make keeping on-top of things more hassle than it should be. At myclever™ Agency, we think the trick is to filter down this wealth of information, so that you only consume the most relevant and useful parts.
The other thing to do is let the news come to you. Incorporate your social media ‘research’ into your daily routine so that you don’t have to make an effort to go on the hunt for information.
Here at myclever™ Agency, we have a few tricks up our sleeve to keep up to speed, without spending loads of time doing it!
Subscribe to newsletters and blogs. That way you don’t have to go searching for the latest news, instead it lands straight into your inbox.
Here are a few of our favourites:
Lisa – Jon Loomer
Luke- Search Engine Land
Nick – Social Media Examiner
Dani – Digiday
You can sign up to the myclever™ Agency newsletter below this post.
‘Liking’ news sites and thought leaders on Facebook is a great way of ensuring that the content you want to see is delivered directly to you via your news feed.
You just sit back, read about a friend who’s just eaten the best sandwich ever, watch a video of your baby cousin eating a lime, then read about Ad Age’s thoughts on Facebook engagement metrics for brands. Job done.
Create Twitter lists
The great thing about social media is that all the people who are experts in it, are on it.
All the experts, influencers and thought leaders are here.
As soon as there’s something new to know, you can be sure that Twitter will be saturated with blogs, tweets and opinions. The problem is filtering this down and cutting out the crap.
This is why Twitter lists are great. Create lists of your most trusted authors and sites; that way you don’t have to trawl through the thousands of tweets , you just have to pay attention to the important ones.
You can also subscribe to other people’s lists.
Listen to podcasts
This is such a great way to consume content on the go. Download them and listen to them on your commute, while you’re walking the dog or cooking your tea. (Other activities are available!)
Here are a few of our favourites:
To really stay in the know, you need to be passionate about social media.
It’s a fast-paced industry that requires dedication in order to stay ahead of the trends.
At myclever™ Agency, we LOVE social. We live, eat and breathe it.
Some of the ways we go beyond the office to stay ahead of the pack
- Attend events like TWITfaced or social media week
- Sign up to/download and play with the latest platforms and apps: Periscope, Hyperlapse, YikYak
- Learn from each other- we have regular training sessions where we each share an area of our expertise with the group.
Over To You
What do you think? How do you stay on the ball with the latest social media news and updates?