Like It, Pin It, Buy It on Pinterest

Like It, Pin It, Buy It on Pinterest

By Hope Gorton


Pinterest lovers everywhere rejoice!

Pinterest announced at an event in San Francisco that they are finally introducing a ‘Buy It’ button to its profiles. Hoorah!

If you’re an avid Pinterest fan (like myself) then you’ll know just how exciting this is for the image-based social networking site.

Once the ‘Buy It’ button is introduced, it will allow users to go beyond window shopping and onto the next level; purchasing.

How Very Pin-teresting

This news hasn’t come as a shock to many.

Pinterest hasn’t plucked this idea out of thin air. Their most loyal fans and users have been asking for this for a long time.

Users constantly vent their frustrations on Twitter as they compare their virtual and real wardrobes and homes.

Not only will Pinterest feature this marvellous ‘Buy It’ button, they will also provide the necessary options needed when shopping for your perfect product online.

You will be able to choose from a variety of options including colours and sizes, as well as choosing to pay either via Apple Pay or debit/credit card.

However, the most exciting thing to come out of all of this for Pinterest as a business is having the opportunity to grow their partnerships with other brands.

Pinterest have managed to secure some of the biggest retail names in time for their latest addition, such as Macy’s and Nordstrom.

Pinterest  Buy It Pin screenshot

Well done, Pinterest!

Despite this, there is still no clear indication of how Pinterest intends to build revenue from this update, as it hasn’t unveiled plans to monetise ‘Buy It’ pins for brands.

P-in Conclusion

There’s no doubt this addition will add immense value to Pinterest as a social networking site.

Not only is it increasingly competing with search engines and other social networks, they are constantly adapting and providing a better user journey based on the feedback they receive from real-life experiences.

I predict an (even more) successful future for Pinterest thanks to this new endeavour.

Pinterest could become the ‘go-to’ source when looking for things such as furniture, wedding gifts and clothing, as well as when you’re searching for something when you’re not quite sure what you’re looking for.

Once this feature is rolled out in the UK, I’ll be welcoming this change with open arms.

Over To You

What do you think? Will you be trying the new ‘Buy It’ button once it rolls out?

This post was written by Hope Gorton

Hope is one of myclever™ Agency's Social Media Executives, working with clients and internally to manage successful social media campaigns.