We couldn’t be happier for our client Curvy Kate. The UK Lingerie Awards took place in December and there was much cause for celebration as they walked away with the gong for Marketing Campaign of the Year.
The winning marketing campaign was our joint venture with Curvy Kate, ‘Star in a Bra’ – the 2015 global search to find the brand’s new face and body. More than 1,000 ladies applied, with 21 year old trainee police officer Sophia Adams taking the crown.
To enable aspiring models to enter, the myclever™ team built the Star in a Bra competition website, handled all social media promotion of the campaign and monitored all entries to the competition.
We’re so happy to have been involved in this incredibly exciting marketing initiative that strives to boost body confidence and encourage diversity. Well done Curvy Kate!