The SXSW Review: Obama’s Keynote

The SXSW Review: Obama’s Keynote

By Andrew Hudson

As innovators, musicians and film-makers descend upon Texas for this year’s SXSW, we’re teaming up with Brandwatch to show you how the internet responds to the biggest news and events from the festival.

In an historic keynote appearance at SXSW last Friday, Obama rallied those watching to the cause of a more streamlined, digitally- confident government.

The informal session channelled pizzas, the weather and even diapers to address President Obama’s most pressing concerns. These included countering violent extremism, reforming the US voting system, and an ever-present focus on the privacy vs security debate.



Twitter chat spiked in the run up to Obama taking the stage, and again when he mockingly uttered “Thanks, Obama” in response to his own statement: that US unemployment is now less than 5%.


When asked about the recent FBI / Apple debacle, Obama deferred to the fallout of the Edward Snowden allegations to offer his opinions, drawing attention to the prevalent issue of security vs privacy. Online conversation at this point provoked some fiery responses and commentary:

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Are you following SXSW? Let us know @mycleveragency and we’ll help you dissect the big talking points over in Texas.

Look out for our upcoming coverage, including the reactions to conversations around gender disparity in tech.

This post was written by Andrew Hudson

Andrew is myclever™ Agency's copywriter. Like all great writers, he's sensitive, deeply introverted and has a diehard penchant for knitwear.