Another Award in the Bag for ‘The Co-op Bank – It’s Good to be Different’

Another Award in the Bag for ‘The Co-op Bank – It’s Good to be Different’

By myclever™ Agency

That’s right! We have won the Most Effective Social Media Campaign at last nights Financial Services Forum Awards, making our ‘The Co-op Bank – It’s Good to be Different’ campaign a multi-award winner!

We worked with The Co-op Bank to build credibility and attract new-to-bank customers with a compelling current account proposition. Our positioning was hinged around the phrase “It’s good to be different”, messaging that would help us produce a brand-led campaign.

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The strategy leveraged the social impact of real people making a positive difference to other people’s lives and communities. So, we found a number of suitable stories that embodied this difference and chose one for each audience segment.

The campaign began with the Big Brand Moments: three emotive, sharable films served on Facebook, Twitter and Instagram championing the “different” stories. They omitted messaging or CTAs to qualify The Co-op Bank in the feed.

More a more in-depth look at our multi-award winning campaign, take a look at our showreel:

Here at myclever Agency, we’re an obsessive creative bunch who turn tricky briefs into powerful digital campaigns that really work. It doesn’t have to be big but it does have to be clever. Want to work with us? Get in touch!


This post was written by myclever™ Agency

Exceptional marketing is driven by human insight. myclever™ Agency craft beautiful, useful and engaging experiences with social media at the heart.