Tefal is a leading kitchenware manufacturer, operating in over 120 countries. They are best known for their non-stick pans.
They wanted more than just fans; they wanted brand ambassadors. They asked us to build their social media communities from the ground up.
Our team promoted new Facebook and Twitter accounts, adding significant dates to Facebook’s Timeline feature to make the most of their rich heritage.
We generated conversations by collaborating with celebrity chefs and high street stockists, including Jamie Oliver and Debenhams.
Social provided a forum to talk to bona fide fans about products, recipes, ideas and tips, as well as a platform to look after complaints and warranty inquiries.
Tefal went from having no social presence to over 1,300,000 Facebook likes and over 9,700 Twitter followers in 12 months.
Our competitions received thousands of entries with an average email opt-in rate of 17.4%.
Competitions and customer feedback gave us vital insights for future remarketing and product development.